Clinton (TRON) Williams, Owner
From running the bike shop to pursuing his degree ( Mechanical Engineering) at Texas Tech University, this guy does it all. He spends his days wrenching in the repair shop, talking to customers, and trying to get on his bike.
Favorite saying, "Very Nice!" (Borat Style).

Jentry (The Boss) Williams
The girl that is always at the side of the owner. She keeps the guys in line and well fed. Those cyclists need their grub. When something stylish needs to be picked out you know where it comes from. 
Favorite saying, "When do we get to go home?"

Wade (Wadesta) Wolfenbarger
If there is anyone that gets to ride his bike, it is this fellow. Ask him if he owns a car and you might get eaten.  At the moment he has taken a long vacation to go be a professional cyclist in Belgium. 
Favorite saying, "That's not Euro."

Chase (Cheese) Wesley
If you need to know any random fact about anything that has to do with a two wheeled pedal powered machine, this guy probably knows it.  We consider him the human bicycle encyclopedia! Or, if you need to know anything about the E.R., this guy has been there enough to tell you everything.  All the nurses know him by name! 
Favorite saying, "Guess what I just ordered!"

 Jason (Handy Manny) Arnold
Handy came to us from the enchanted world of Hawaii and brought us more knowledge than we could ever imagine!  He enjoys soaking in the sun while riding his bike or off-road driving his jeep!
Favorite saying, "What do you think about _________________?"

David (Daweed) Preston
Being the tallest of the crew,  David is always willing to pull bikes off of the upper racks for customers.  His extensive triathlon knowledge has helped him place at the top of some of the hardest races out there.  If you can't find him in the store or on his bike, he is probably hammering away at his viola (his other passion).  He is also the Texas Tech Triathlon Team President.
Favorite saying, "That's Euro."